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‘Thursday Night Football’ adjusts up, still at season low: Thursday final ratings

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Final broadcast primetime live + same-day ratings for Thursday, Dec. 14, 2017

Thursday’s scripted shows and specials all maintained their adults 18-49 ratings from the early numbers to the finals.

The only change was for “Thursday Night Football” on NBC, which finishes with 10.64 million viewers and a 2.9 in adults 18-49 for a lackluster game between two sub-.500 teams, Denver and Indianapolis. It’s the smallest audience of the season for a Thursday primetime game on NBC or CBS.

Upward adjustments in adults 18-49 are in blue; downward adjustments are in red.

TimeShowAdults 18-49 rating/share
Viewers (millions)
8 p.m.The Big Bang Theory (CBS)2.6/1113.74
Football Night in America (NBC)1.3/55.36
Olaf’s Frozen Adventure (ABC) – S1.4/65.64
Showtime at the Apollo (FOX) – S0.7/33.14
iHeartRadio Jingle Ball 2017 (The CW) (8-9:30 p.m.) – S0.4/21.18
8:30 p.m.Thursday Night Football (NBC) (8:30-11:15 p.m.)2.9/1210.64
Young Sheldon (CBS)2.0/811.64
Disney Prep & Landing (ABC) – S1.1/44.11
9 p.m.Mom (CBS)1.4/68.65
Taraji’s White Hot Holidays (FOX) – S0.7/32.77
The Great Christmas Light Fight (ABC) (9-11 p.m.)0.7/32.96
9:30 p.m.Life in Pieces (CBS)1.1/46.65
Whose Line Is It Anyway? (The CW) – R0.2/10.77
10 p.m.SWAT (CBS)1.0/46.45

Network averages:

NBCCBSABCFOXCW
Adults 18-49 rating/share2.7/111.5/60.9/40.7/30.3/1
Total Viewers (millions)9.838.903.602.961.07

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

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